Photography Conference Stresses Need for Both Artistry and Profitability

Can I stay true to my artistic spirit and make money, too? That question has always bedeviled professional photographers and other creative souls who want to earn a decent living doing something they love. But finding a satisfactory answer has become more urgent as the recession has deepened and droves of newcomers and part-time photographers [...]

Why Hiring Uncle Joe to Photograph Your Wedding Isn’t Worth the Savings

By Sean McGettigan When I was talking to one of my customers, wedding photographer Norman Gilbert in Memphis, TN, he told me about an article  he had written for brides, suggesting some things they should consider before hiring a relative or friend to shoot their wedding instead of an experienced professional. I know many professional wedding photographers will [...]

Why a Rising Young Photography Star Prints Her Own Work

By Eileen Fritsch For the May/June issue of LexJet’s Great Output magazine, I interviewed Catherine Hall, the extremely talented and personable young photographer who operates Catherine Hall Studios in New York and the San Francisco Bay area. I wanted to find out more about some of the ideas she discussed during her outstanding presentation on [...]

A Good Deal on Mall Advertising for Photographers

At LexJet, we believe out-of-home advertising is a cost-effective way for wedding and portrait photography studios to make themselves more visible to potential customers. The term out-of-home advertising is what used to be called outdoor advertising. But now it refers to all of those ads you see as you walk down the street, commute to [...]